Originally Posted by roundel335
I personally have zero use for gadgets like this that have so little to do with the driving experience. Integrating a "smart" phone of any OS platform or a music player just seems rather insignificant compared to all the other things we get from BMW. The "lesser brands" are depending on gadgets to overshadow their vehicles' shortcomings, and there are a great many of us who have no use for them. I just don't think BMW needs to "keep up", because the majority of BMW buyers likely don't consider the gadget factor to be a major buying decision point.
Driving experience stinks when you get lost.
The MyBMW Remote iOS app with Google send-to-car feature is ridiculously handy. Especially for finding directions to someplace vague, like an airport (never a good street address associated with it), or even something like the closest Starbucks.
If BMW can't keep up in areas like this, competitors like Audi are ready to jump right in. Don't think that BMW wouldn't lose sales over handy features like this.