I am way satisfied that many don't like the new IS. There'll just be fewer of them on the roads. What keeps me from a 3 Series, or any other BMW, even Z4, but the same goes for Audi, and even Porsche, is that they are just too common on the road. Too many. There is nothing special, and the competition is so stiff, that all cars are as good. You can't really declare a real winner.
Unfortunately, here in Europe we are not getting the IS 350i only the IS 250i and IS 300h.