Here's my take. Its a promo video and Volvo's marketing department is trying to wow, win over customers. Reality will set in once its in real world use. Same can be said for the GM CUE system and Microsoft powered Ford systems.
The true reality is that NONE of these systems is as powerful as a $500 iPad/Android. Give users a dash Lightning dock and let them use their own iPad (iPad Mini). That's my vote!