It's REALLY limited on how you can configure it. Only two interior colors, no "lines". The base price is great but I just "built" one on line and it was $45,670!
Venetian Beige Dakota Leather$1,450
Dark Burl Walnut wood trim$500
Driver Assistance Package$950
STEPTRONIC automatic transmission$0
Heated front seats$500
Split fold-down-rear seat$475
Destination & Handling:$895
Obviously you could build one for less but it wouldn't be nearly as appealing as a nicely optioned one. (duh)
It also looks like even if you get a Nav you don't get an extended display, but I'm not sure about that. It shows that way on the configurator. The coolest thing to me is you get an M Sport steering wheel with the sport package.