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      02-05-2013, 06:35 PM   #15
Ryan9095's Avatar

Drives: 2012 F30 328i Sport Line
Join Date: Sep 2011
Location: South Florida

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I don't think this is that complicated. There is a growing market for buyers, especially young ones out of college, who want a premium car but don't necessarily have the salary to shell out a premium price. The base 320 allows buyers, of any age, to get in a brand new BMW at a very reasonable cost. Mercedes is coming out with the CLA for the same reason; "sporty" sedan for $30k.
2015 BMW 428i Luxury Line Convertible - Imperial Blue/Saddle Brown
2013 Maserati GranTurismo Sport- Nero Carbonio/Cuoio
2014 BMW 650i Coupe - Alpine White/Black Nappa loaded