Originally Posted by shabadoo25
They are not expecting people to bling these out. They are expecting the young badge whores not sure about leasing a 328i stripper for $399/mo. to snap these up stripped at $299/mo.
The 320i is basically going to be an "entry level" vehicle. It's $1350 more than the base 135i, and $1750 more than the base X1 sDrive28i, making it priced right in the base level. Like it was said, it's for those that are buying it for a status symbol.
The 320i is stripped down for a reason, and most people buying it are not going to be loading it up. I would suspect that most people buying them will be getting them pretty stripped down just so they can get into the brand.