Originally Posted by The J-Man
...The same buyer will potentially cross shop X1, 3GT, 3 Touring, X3 and X4 whereas 2-3 of those models would have been enough to compete in the marketplace.
I think at best that may only be the case for a small percentage. Who knows really? The X4 doesn't exist. If you want a high entry luxury sport activity vehicle, the X1 falls off the list for materials and entry height.... the tourer is not an option. That leaves only the X3 and 3GT. If you want an SUV, there are others. But for high entry 5 door luxury sport activity vehicles, BMW has the field to itself. Excluding the Honda Crosstour as a non-luxury car.