Personally I did not like the dash layout of the Audi's, not taking anything away from the cars the interior are great but BMW's layout works for me.
The M Sport steering wheel is one of the best in the business though
EBII 2014 335i xDrive
335HP, Sport AT, 19" Wheels, MPE, Prem, Tech, Cold, HK, Driver Assist & DH pkgs
Deep Sea Blue Metallic 2013 X5 35d Sport
Prem, Convenience, Cold and Premium Sound packages