Originally Posted by clbmw
If (and I only mean if) Alpina had the same distribution network as BMW in the UK, do you think this would outsell the M3? It's very fast, has all the options you could want (short of manual) and is diesel which is always a huge hit here.
I do not think so, in the UK the availability of a buying an Alpina is quite easy just need to find a Sytner dealer. They have a good coverage of the UK, such as: Birmingham, Canary Wharf, Cardiff, Chigwell, Coventry, Harold Wood, High Wycombe, Leicester, Maidenhead, Newport, Nottingham, Oldbury, Sheffield, Solihull, Sunningdale, and Sutton Coldfield.
It's more about price, and lack of competitor dealerships eager to get your order, there is no discount and only two year warranty with a new Alpina's
Also alpina's are built to order, unless Sytner order/commit to a large quantity as they did with the previous D3's which were by default low spec'd.
I also think its the lack of brand awareness keeping exclusivity maintains a high margin of profit.