Originally Posted by SCBMW02
I still don't get the point of making 4 door versions of the 4 or 6 series. I guess there is a market for them, but seems to me it takes away sales from the 3 and 5?
The 4 or 6 are higher margin products for BMW -they are thrilled if a 4 series cannibalizes a 3 series sale. A 640 GC starts at 77k, the 535 is 55k.
You can bet the 4 series GC will probably command at least $5k on top of the F30 and that's going to be heavily based on the design of the car and not the content inside. The base prices of what BMW pays is going to be nearly the same. More margin = more profit = winning.