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      02-20-2014, 10:06 AM   #1
Jason
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Post BMW Named Second Most Valuable Automotive Brand in the World by Brandirectory

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BMW Named Second Most Valuable Automotive Brand in the World by Brandirectory
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Brandirectory has published its 2014 list of most valuable global brands. Toyota was listed as the most valuable automotive brand (and #11 overall), while BMW was ranked as the second most valuable auto brand (#17 overall).

As with any brand ranking lists, the methodology behind the brand valuation has a huge impact on the ranking order. The components used to determine the valuations on Brandirectory's list were Brand Strength Index, Brand Royalty Rate and Brand Revenues [full explanation].


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