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      03-04-2014, 05:23 PM   #5
Dippydo
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Drives: 2012 BMW F30
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Location: Eden Prairie

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2012 BMW  [0.50]
I don't understand it. BMW first announced they were revising the model numbers so coupes were even numbers and sedans were odd numbers because they felt consumers were confused. Now they do this and introduce sedans in the even numbers. Being a product manager myself and always looking to simplify a line for a consumer to understand a line structure, this is like the ultimate sin of product management. Just when you thought they understood, they do this. Makes you wonder how unintelligent their PMs and marketing people really are.
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