Never forget the core customers. What differentiates BMW from other luxury brands is performance. BMW must maintain a clear vision that their cars must first and foremost perform well. They must go, stop and turn better than anything else in the class.
For the next gen car I would really like to see more adjustability in the alignment settings.
How about going back to the marginally informative water temperature gauges?
Shock absorber technology has come a long way...BMW should take a look at a product analogous to the Koni FSD.
Just reading this post shows how many challenges face designers. Half of people responding want more equipment, which leads to more weight. The other half want the cars lighter with less equipment.
2010 Evo X - silver with a big, stupid wing on the back
2009 VW CC - Black/Black - with a 2011 328i on order to replace it - ED 8/1/11