Make the RFTs optional. - For God's sake!
Reduce the scandalous price for sat nav and bluetooth in the E92 (British prices)
If we go for non black leather interiors, make the gear lever gaiter the same color as the rest!
Make the standard wheel better than present - it's deliberately ugly to make customers pay more for better looking wheels.
It's true what's been said here, enthusiasts like us only cover 10% of their sales and we are the only ones who don't like some of the things BMW do, the rest don't know any better.
The number of 3 series sold in Britain that are bought by people who are ONLY buying the badge - is mind boggling.