In the US, if you need the room for luggage, bikes, etc., you buy an SUV. A car with a 'touring' style here is too similar in perception to the old "station wagons" we had in the '70s and '80s, i.e. not sporty enough.
Certain areas of the US are high crime, so having the ability to store valuables in a trunk is more appealing than exposing things in the rear of a touring car.
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