I see no discernible difference between this car and the E90. The transition from E36 to E46 was obvious. The transition from E46 to E90 was obvious. These new BMW models all look the same and are in no way shape or form a "NEW" model in my eyes.
For instance: I plan on changing my 2007 E90 into a 2012 F30 with a simple front bumper change. /sarcasm. Also, NOT with this bumper
The front of the car does look like other/cheaper cars. Though, in my mind, it looks more like the Orc from WoW.