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      04-10-2011, 09:13 AM   #144
rocco
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Drives: 08 E92 AW ZSP
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Some excellent points about Hyundai's long-term vision.

People will buy nice looking cars with power, and the genesis line fits the bill. They are not targeting current luxury drivers, but new entrants. Infiniti grabbed me in 02 right out of college when the G35 beat the 3 in car and driver's (or road and track, i cant remember) comparison. I didn't care that the G line before it was crap, or that Infinitis until that point were thinly disguised nissans. I saw a car for 30k that was faster than anything in the segment and looked sharp.

Only thing that surprised me is that they did not make the shift to luxury with an upscale brand, a la Toyota, Nissan, Honda. They must have calculated the cost of rebranding was less than introducing a new brand?
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