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      05-28-2011, 01:21 PM   #60
simianspeedster
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Drives: 2013 128i Coupe Manual
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For those who doubt the 4 thing being a big deal for the Chinese, consider this article and remember that these are Chinese families in America:

http://www.latimes.com/news/local/la-me-arcadia-numbers-20110521,0,6077634.story

That issue aside, I don't like the idea. Why follow Audi? Everyone in the car world knows what the 3 Series badge stands for, even if it's getting dilluted by having so many variants. But the 3 Series is still the 3 Series and that has brand equity.