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Originally Posted by The Economist
Lots of good insight in this thread.
What's interesting here is more of the perception v. reality angle - not saying that I think (or anyone here thinks?) that the S4 is a superior proposition to the 335i (proper RWD architecture and Q Car-like simplicity was key for me), but Audi certainly makes it feel like it, and that's where I think they are more successful than BMW.
If you had an S4-equivalent 335i (think M-Sport + more aggressive PPK), that would probably go a long way marketing-wise.
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like S4...it would be a low-volume seller.