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This is a vastly absurd bastardization of what is supposed to be "the people's BMW." Compartmentalizing customers into three, mostly aesthetic limitations takes away from that original philosophy. I want the sport line's exterior and dynamics with the luxury line's upholstery choices and the modern line's interior trim choices. There seems to be no actual cost-benefit for BMW to create this imbecile option structure. I don't feel cheated of my dollar, but I'm confused if BMW remembers what it does well...
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