Thread: WHY LINES
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      04-27-2012, 08:17 AM   #10
blindmule
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Drives: 2012 F30 335i sport
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If I were a marketing exec (I'm not) I would see lines as a way to get the same product to a wider demographic. Especially an age split. I'm sure BMW wants to keep the young modders happy with edgy looks (sport) and the mature (sorry that's all I could think of) group who can actually afford the cars without haggling with a classic reserved look (luxury).

Clearly on the forum nobody likes the modern. I'll give BMW credit for experimenting here. It's hard to call them a static company when their throwing in unfinished wood.....it's kinda cool but obviously not for the North American market.