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Originally Posted by ManiacGT
While it's nice to see any company doing well. BMW is now so 'popular' that they are extremely common place here in the uk. So much so that the perception of a 'premium' brand is rather more 'mainstream' sadly.
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Becoming a victim of their own success if you will. Gotta give it 'em, their business model right now is genius. I do worry longterm about "appealing to the masses" and over saturation as in Philly BMW's are becoming common as well...but this kinda profit shows they know what they are doing. I just wish they could do all this without alienating the core enthusiast somewhat.