Tell me how in the hell BMW saves money by forcing people to pick only certain combinations? The parts are there, just mix and match according to the build configuration.
I think BMW is trying to save resale value. Letting a customer pick awful color schemes, that the dealership has to take back after a lease and trying to sell must have gotten really annoying.
These "lines" are a complete stab in the back to true BMW fans. You can have a "simplified" build process without restricting people who know what they want.
This is a step back from being a true luxury car maker in my opinion.
Last edited by wannabe; 01-16-2012 at 06:07 PM..
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