Quote:
Originally Posted by JasonCSU
Thanks for the info. I wasn't aware the E Class Coupe was sharing a platform with the C Class Coupe.
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That's why premium automakers have a premium advertising budget.
At the time many here in Europe smirked at the E-Coupe class branding of a C class platform; a river of comments was going into the direction "Mercedes = rip off".
Especially since the majority made just the same comparison that is going here today; a technically equivalent BMW 3-Coupe is a lot cheaper (and drives far better).
Then Audi came with the A5 prices and BMW marketing decided.... (you can imagine what).
Anyway, today an icon 3-Coupe died on the altar of marketing.