BMW Group U.S. Reports April 2014 Sales
May 1, 2014
BMW brand sales up 8.5 percent
MINI brand sales down 24.1 percent
BMW Motorcycle sales up 41.9 percent
Woodcliff Lake, NJ – May 1, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 29,592 vehicles, an increase of 2.0 percent from the 29,011 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 2.5 percent on sales of 110,626 in the first four months of 2014 compared to 107,968 in the same period in 2013.
BMW Brand Sales
Sales of BMW brand vehicles increased 8.5 percent in April for a total of 25,202 compared to 23,225 vehicles sold in April, 2013. Year-to-date, the BMW brand is up 10.7 percent on sales of 97,579 compared to 88,127 sold in the first four months of 2013.
“April started and ended strong, which is not typical with spring break, holidays, and taxes due during the month,” said Ludwig Willisch, President and CEO, BMW of North America. “The increasing momentum including launch of new diesel models in the X3 and 7 Series and the first sales this month of the born-electric BMW i3 gives us considerable optimism for May and June.”
In April, best performing vehicles included the 2 Series, up 16.1 percent to 727 units; the 3/4 Series, up 18.9 percent to 9,794 units; the X3 Sports Activity Vehicle (SAV), up 85.2 percent to 3,544 units; and the X5 SAV, up 27.6 percent to 4,393 units.
BMW Pre-Owned Vehicles
In April, sales of BMW used vehicles (including certified pre-owned) increased 14.4 percent to 16,234 vehicles compared to 14,194 sold in April, 2013. Year-to-date, BMW used vehicles (including certified pre-owned) are up 13.7 percent on sales of 64,634 compared to 56,869 sold in the first four months of 2013.
MINI Brand Sales
For April, MINI USA reported 4,390 automobiles, a decrease of 24.1 percent from the 5,786 automobiles sold in the same month a year ago. Year-to-date, MINI USA reported a total of 13,047 automobiles, a decrease of 34.2 percent from the 19,841 automobiles sold in the first four months of 2013.
MINI Pre-Owned Vehicles – best April ever
In April, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 2,157 automobiles, an increase of 31.8 percent from the 1,637 automobiles sold in April, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 8,133 automobiles, an increase of 25.5 percent from the 6,483 automobiles sold in the same four months of 2013.
See last month's (March 2014) sales stats:
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