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I think the last post is probably the sad truth for Cadillac in most cities. Their dealers tend to be complacent and used to dealing with grey hairs that don't cross shop, they just automatically buy a Cadillac. So they're not receptive to the more aggressive customer who's looking to cross shop and expects to be treated well.
To be fair, some BMW dealers are this way too though.
However I've been raised to expect comical discounts on American cars, so while the MSRP is close to the 3er, I would suspect that actual purchase prices, especially in a few months when the initial surge dies down, will be significantly cheaper for the ATS than the F30.
Of course the dealers will still be awful, and you might get a fwd XTS as a service loaner.
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