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I can confirm that a large soda from Chipotle fits nicely and it is a fairly large cup. it is just a bit snug - the top of the cup does touch the dash - but is not like I had to squeeze it in. A full cup felt very secure in the car. I am guessing the 328i's new cup holders are at least average or better than other new cars out there.
I drink a lot of (diet) soda and I seriously would never have bought the 328i if it had the previous generations' flimsy-looking fold-out cup holders. Laugh if you want, but if I'm dropping almost 50 grand on something I expect a level of comfort and convenience in addition to all the sporty stuff. I use the cup holders more than half of the time I drive so I'm very glad they came up with a decent solution. Whether it is true or not, the old ones (pre 2012) made me worry they would break and/or launch my soda all over the interior of the car the first time I hit a pothole.
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