It seems to only be for multimedia and telephone support (like it provides additional support for new smartphones and iPhone software updates). Presumably, it will come with new features.. Maybe new BMW Apps support soon!
What's nice is that it is actually a BMW supported solution to update the software yourself.
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2012 BMW 328i F30 - Mineral Grey Metallic, Oyster Leather
1984 BMW 325e E30 - Baltic Blue, Tan Leather
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