Quote:
Originally Posted by KoenG
The M135i is a drivers peach to the first press reviews. This is what a bimmer should be.
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Sure it may be, but for example how many will BMW sell in the UK? The bread and butter models will be 'boring' 116/118i's and 116/118d diesels. Try and find a used 135i from the last generation in the UK, pretty rare cars.
You can't have a volume maker basing hopes on cars like the M135i and be sure you won't go out of business.
I guess the customer determines what BMW makes, and as long as the base models sell in volume, a few can enjoy the niche market cars.
I remember the time when BMW had to make the decision if cars like the 3-series would remain quite exclusive. Released from the 'exclusive' philosophy and into selling volume, was BMW's salvation at the time. Read the history, they almost went out of business.
I see them spreading risk these days.
HighlandPete