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Less weight....Did I say less weight?
perforated leather seats.
LSD standard or option.
Ability to change out transmission and differential fluid.
Bring back the dipstick.
Less orange peel on the paint
Ditch the RFT's
Make non-staggered setup a no-cost option on cars equiped with sport package.
Ditch left/right dual zone climate control. It's pointless on a car any smaller than a 7 series.
Better R&D on products prior to their release (HPFP, Valve Tap).
Better Warranty (ex, The A/T has a maintenance interval of 100k miles, yet BMW basic warranty stops @ 4yr/50k miles. I don't understand how BMW can justify not providing a warranty on this part which has a service interval beyond that of the basic warranty period.)
Higher quality plastics (Plastic interior pieces seem to experience higher rates of degradation @ 36 months).
Stop the nickel and dime with options. BMW moved prices up once for 'raw material prices' which themselves have dropped to new lows and then made two add'l price increases on top of the disection of some packages.
Rock solid electronics.
Improved fuel economy (more efficient engines don't cut it when you pork out the car).
Did I say less weight?
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