Quote:
Originally Posted by Red Bread
Cadbury makes chocolate bars. Then they decide to put stuff in those bars to make a variety. First nuts, then fruit bits, then caramel, then salt, then spicy peppers, it keeps going. The whole time, they slowly lower the quality of cocoa because their costs have gone up on secondary products.
Is it any different than spending R&D on seven dash boards, seats designs, arm rests, etc, where you used to have two?
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I think you're radically over simplifying the process and rather under-estimating BMW on this one.