Quote:
Originally Posted by bavarian19
Then create an entry level product without simply moving the existing cars 'upmarket.'
Yes, it is an entry level product. I get that. But don't place this where the 328 was, and simply charge more for the 328 and 335 (which is what the pricing has done).
Look at where the 2007 E90 328 MSRP was: $33,175. Look at where the 2014 320 MSRP is. Notice something eerily similar?
You can't tell me that inflation (during the recession) has gotten to the point where there is now a 4k premium over what it used to be.
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IA lot changes in 7 years. If they were able to offer the 2013 328 at that pricepoint with a reasonable profit margin they would do so. However, cars have more standard features, stricter safety and emission issues to deal with these days. They are offering the 320i so they can again compete at this price point.