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GT vs. Touring?
3er GT is much larger than 3er Touring - in all dimensions but width. And (at least in Germany) it costs only €1,500 more. So, much cheaper than eg 5er Sedan or Touring. And compared to 3er & 5er sedan or touring the GT features (just like 5er GT) an elevated, co called "semi-command" sitting position: higher than sedan / touring, but lower than the BMW SUV / SAC in this segment (X3 / X4). So, a typical crossover sitting height - which is very comfortable & quite in demand, BMW found out. There is a certainly a niche for such vehicles.
So, roomier & more comfortable compared to sedan & touring. With coupeish silhouette & a hatch for more practical & versatile boot function (over sedan). Touring in this case is just a sedan with a boxy "backpack" - with practical tail doors so you can transport bikes, fridge, washing-machine, a large dog etc.
GTs are more an activity vehicles than utility ones. Therefore BMW also named the GT models the "Progressive Activity Sedans".
Perhaps the crossoveresque hatchbacks have not been popular in USA, but they do just fine in Europe & Asia.
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