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There are no exclusive ED colors. I believe the only exclusive color is Estroil Blue for the M-Sport. I'm not familiar with the Luxury or Modern lines.
There is some type of BMW Individual Program. It's on the website, but I didn't know about it until after I ordered. But, I don't know anything about it. My 335i M-Sport is expensive enough, if you know what I mean.
The only thing I'm aware of that is ED unique is the temporary euro license plate. I saw one on the front of a red M-Sport on the 101. It was cool looking and meaningful to me and maybe 12 other guys in the greater LA area. Exclusive club!
I saw someone do a personalized CA license plate with his ED letter, space and 4-digit number. He put the red German euro sticker on it. It was interesting looking. Again, about 15 guys will get it.
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