Cadillac wants to compete in the olympics and their strategy is to try to keep up with the fastest runner.
Boring. It's the same old song and dance year after year. Mismanagement, incompetence, and unable to compete. BMW has invested heavily in R&D year over year to become competitive and relevant in their industry. The results are reflected in their corporate profits bottom line (indisputable). GM executives have neglected R&D year or year in lieu of pocketing over paid compensation, bonuses, and stock options. The result of R&D neglect has resulted in an impotent company that had to be bailed out by the US government and held the US taxpayers hostage to their incompetence. Yes you and I paid for their multi-million dollar salaries year over year while they laughed all the way to the bank. Honestly they should have been allowed to fail. It's called capitalism. Survival of the fittest. Why should taxpayers bail out incompetent businesses? To this day, they are still not competitive and will continue to rely on US taxpayers to bail them out while they continue to neglect R&D and run their business into the ground.
The only way GM can survive is to produce a product that offers better performance and at a better value then the leading competitor (BMW maybe?). The company is so bankrupt that they can't even afford to baseline R&D. It takes years of investments in R&D before it even begins to produce the fruits of its capital.
Until GM can produce a better performance product and at a better value, this whole discussion about BMW and ATS is stupid.
Vent is not directed at the OP or anyone else on this thread. Just wish GM would $h!t of get off the pot. They need to get serious and can incompetent management. Don't hold the taxpayers hostage to executive compensation. Seriously!!!