[tony20009]

Take the most commonly ordered options and just make them standard.

Take all safety equipment and make it standard. There's really no good reason why an element that makes a car safer to ride in should be optional.

Put a cup holder in the center console.

Cut back on all the options. All of the following should be standard equipment:
- iPod and usb adapter (do any BMW owners not have iPods?)
- All airbags
- Alarm system
- Comfort access
- Excellent sound system - Logic 7 or other brand. There's no excuse for mediocre music systems.
- Xenon lamps (again, more of a safety item)
- Blind spot sensor (again, a safety item)
- Electric seats, windows and locks
- Headlamp washers (again, a safety item)
- Bluetooth (regardless of whether it includes BMW Assist service) (again, a safety item)
- Automatic high beams
- Auto-dimming interior rearview mirror
- Fold down rear seats
- Lumbar support (when is lumbar support a bad thing?)
- Rear and side window shades (do any of us live in perpetual darkness?)
- Paddle shifters should accompany automatic tranny not the sport package.

Other things:
- Cold weather package should allow any steering wheel to be heated
- Stop mandating what color I can have if I want the M Sport Package
- Offer either the sport package or the M Sport package, not both
- Interior headliner color - this should be an option
- Offer white leather, at least for coupes and convertibles
- Chocolate brown leather is a better color than Chestnut Brown

Things that should be options:
- Cold Weather Package: ski bag, heated seats (front and rear) and steering wheel.
- M Sport (or simply Sport) Package -- adds bigger wheels, gripier tires, stiffer suspension, limited slip diff, dual clutch tranny, assorted bits of fiberglass/rubber/plastic to improve aerodynamics, black, red or yellow brake calipers, and serious sport seats.
- M Sport + Package - adds carbon roof and ceramic brakes to the M Sport Package
- Travelers Package -- Adds navigation, active cruise control, satellite radio subscription for 1 year.
- Maintenance Package -- provides free maintenance for 1, 2, 3, 4, 5, or 6 years, with varying prices for each duration. Let buyers/lessees determine whether they want to pay for it or not. (Based on what they suggest for just 2 years of maint./warranty, I'd guess $4,000 of our cars' price is this silly maintenance scheme they have now.)

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