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No BMW, it is your so-called sports cars that aren't selling. No one wants your hard-top convertible sports cars for a reason.
Build a proper fixed roof affordable sports car and it will sell.
Cars like the Stingray are selling like gangbusters. Less expensive car like the next gen Miata is going to fly of the showroom floors.
BMW execs, ask yourself this question. Would you buy a Z4 for the same price as a Boxster or Cayman? Lets see a Z4 35is or a Boxster/Cayman S...yeah exactly.
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