Quote:
Originally Posted by boltjames
Want to know what "BMW is all about"? Just look at the cars, just look at the drivers.
The F30 is bigger, wider, longer, softer, more plush, feature-rich, and powered by a 4 cylinder engine. It's best selling configuration will be something called the 'Luxury' line.
The 3 Series driver is an average of 47 years old, is 50% female, and 73% of them are leasing.
Get the picture? BMW sells 350,000 of these cars a year to that customer, to that demographic. We don't want harsh suspensions, tiny cabins, and noisy engines because we live in upscale communities that don't look too kindly to balding middle-managers who need to get their rocks off by driving like a maniac on local streets where our children play. There are other car companies that can satisfy the desire to act like a high school boy, Honda and VW coming to mind. Are other car companies that can help with the midlife crisis like Porsche or Chevrolet. Stop with the endless whining about what the 3 Series used to be. What it is now, today, is what the 5 Series used to be.
The 1M? What are you, 12? This 'performance enthusiast' myth has to stop, it really does. We're three generations removed from the E36. Time to grow up and move on. All of you.
BJ
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Stop making so much sense!
