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I've revised my thinking and contrary to my earlier position, the 320i will be a success because it attracts buyers, including my wife, who are shopping for a sports sedan that offers value plus performance. Working with the configurator, and being selective with options and packages fills the needs many consumers are looking for in an upscale import.
Here's our latest configuration:
320xi BASE MSRP $34,550
Black Sapphire Metallic$550
Black Dakota Leather $1,450
Silver Matte Trim $0
Lighting Package $900
Sport Package $1,000
Heated front seats $500
Navigation system $2,150
BMW Assist with enhanced Bluetooth and USB $0
Destination & Handling: $895
Total MSRP as Built $41,995
Last edited by Vector Pilot; 01-17-2013 at 08:18 PM..
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