Get it, it's very convenient not having to take your eyes off the windshield to get important information, particularly when you're using the navigation.
For me the HUD was a no brainer. In HS and through college I had a Pontiac Grand Prix that had HUD (yes, HUD was around in a GM car in 1999) and I missed the hell out of that feature when I got an Infiniti so when I learned HUD was available on BMW's I jumped on it.
EDIT: Just realized I responded to an old ass thread...embarrassing.
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