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Well depends. The order form itself doesn't have a section to list incentives, but it can be hand written in. I'm getting an incentive for financing through a particular bank, so the dealer listed the price on the order form as after rebate, but hand wrote in "based on executive preference program" to show the reflection of the incentive in the price.
If it's a non-monetary incentive (i.e free accessories or additions) then make sure you have it somewhere or other in writing before signing the purchase order.
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