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Jamesons Viggen · 12-02-2012, 01:34 PM

I took some automotive design and marketing classes. We did a case study showing focus groups on the first CTS.

The badge was covered and people had great things to say about the car. When it was revealed it was a Cadillac everyone kind of cooled off to it. People said things like well if it was a Lexus or BMW I would have been a more interested buyer.

I think this stigma is still there, only less severe.

Fact is the ATS was the ONLY other car on my radar when looking at the F30.

12-02-2012, 01:34 PM	#20
Jamesons Viggen Brigadier General 193 Rep 3,780 Posts Drives: '98 M Roadster stg 2+ S/C Join Date: Jul 2012 Location: Rochester Hills MI iTrader: (3)	I took some automotive design and marketing classes. We did a case study showing focus groups on the first CTS. The badge was covered and people had great things to say about the car. When it was revealed it was a Cadillac everyone kind of cooled off to it. People said things like well if it was a Lexus or BMW I would have been a more interested buyer. I think this stigma is still there, only less severe. Fact is the ATS was the ONLY other car on my radar when looking at the F30. __________________ '98 Dinan/RMS stage 2+(VAC cams, CES Cutring etc) '15 Buick Regal "T"(wife) '06 Saab 9-5 Combi 5mt (full suspension, LSD, clipped turbo etc)
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