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      01-03-2013, 03:30 AM   #30
clarence
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Drives: F30 328i M-Sport
Join Date: Mar 2006
Location: Hong Kong

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Quote:
Originally Posted by verbs View Post
I'm a finance/accounting guy, and I can tell you that companies are much more apt to make one off changes for one large market like the U.S. as opposed to tiny ones like the middle east that might sell a whopping 100 M-sport cars over the next 5 years. Configuration changes for limited production runs like middle east 335i M-sports aren't worth the cost/benefit.
We're now in the 21st century & BMW's production lines are flexible enough to custom build every car on the line. In fact it's their aim to produce on demand for 100% of production.
They can & will make changes for very small runs of cars for individual markets, esp if it only involves the inclusion or exclusion of existing available features. For the case of US-spec M-sport the only new part needed is a mold for the no-fogs plastic grill. In the long run the mold pays for itself as they've reduced the cost by not fitting 2 fogs+bulbs, less wiring and a simpler light switch, not to mention less labour hours.
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