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The hate goes back to the 70s, not the 80s. Diesels were offered in response to the energy crisis in the early 70s. As such, the manufacturers scrambled to create diesels out of gas engines. Those WERE crap. The stigma stuck though.
The main reason far a lack of diesels is the fact that gas has literally been cheaper than water ever since. Only very recently has the price spiked.
Diesel is so expensive because of all of the additional taxes levied against the heavy trucking industry. Consumers with passenger vehicles are innocent bystanders.
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