i'd like to add that the wheel in the 3 m-sport is by far the nicest that comes with an "m-sport".
the 5 and 1 series and x3 etc all have m-sport packages, but come with steering wheels that do not look much different from the normal ones. this one, i have to say i thank bmw for going a little father with. i've sat in an m6 and m5 in the showroom and i'd say it feels really similar but the m5 wheel doesnt look as nice.
hereis an m6 wheel by comparison, really similar looking
http://acdn.paultan.org/image/new-bm...05-500x333.jpg