Quote:
Originally Posted by lawgone
When you look at the percent increase in BMW sales in the US compared to Audi and Mercedes it isn't good.
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Maybe it is because BMW has changed its vision to luxury and efficiency (As per BMW themselves) instead of the sportiness of their cars. The luxury/efficiency market has been around for a while, and is well maintained by Merc and Audi. The sportiness is what set BMW apart, and now, that lower priority gives them a lower percentage of the market.