Quote:
Originally Posted by Nick the Greek
Reputation is nothing if you lose $100 on each unit shifted
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Agree. But they would never have a negative margin. Maybe from time to time to get rid of stock for upcoming models or in the Corporate sales, but never in numbers that would compromise the overall financial achievement.
That being said, it depends also on the market size, it might be reputationally good to have a loss in a small market but ensure you're the leader compensating that with other market gains.