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At the time I was looking at the S4 Audi Drive Select was only an option on the Prestige model and was a $4k+ option on top of that. Talk about sticker shock! It could have just been a configurator bug at the time because now it appears the adaptive suspension and sports diff are now available on any S4 at a more reasonable price. If the car I wanted was under $60k at the time I was looking I might have put more effort into negotiating but it was so far out of the ballpark of an equally equipped F30 that it wasn't an option. It does appear that Audi has adjusted to be more competitive.