Quote:
Originally Posted by Antares
I was told that here in Europe the price is going to be only slightly less compared to the 5er limousine with the same engine.
Explanation: Mercedes is selling the E Coupe (technically a C Class) for substantially more money compared to the 3 series Coupe. The "4" name should fix this margin-earning and image problem.
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The only problem I have with this explanation is that this has been going on for many generations. Before the E-Coupe there was the CLK which really was marketed more as an E-coupe than a C-coupe. The body styling, interior and engine options of the CLK always followed the E-Class, not C. The C-class never really had a coupe until lately.
The real problem is this:
4-series = C-Coupe/E-Coupe
6-series = no MB equivalent
6-series GC = CLS
no BMW equivalent = CL
The 4-series will still run the spectrum between the E-Coupe. MB has never really competed with the lower end 3-series coupe variants until lately. BMW has never competed with the upper end CLK (and lately E-coupe). Remember, there was a CLK500, which never really had an answer from BMW.