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Originally Posted by SCOTT26
Yes the most expensive BMW Group car is yet to materialise.
But it will be an exclusive Rolls-Royce Roadster based on a shortened version of the next Phantom series which uses an updated version of the previously shown V16 engine earmarked for the next Phantom.
But will be upgraded to accommodate new fuel saving efficient measures such as an update of BMWs cylinder dimming introduced on the LCI F01 which in a revised form will feature with the new 7er.
Essentially you are looking at a close to a million dollars Rolls-Royce...
And it will sell.
The importance of commitment to the high end luxury market is that in 2015 it is projected that China will reach 1 million units of luxury vehicles.
SUVs in the luxury segment are a current example that is why there is now finally an X7 due to action and reaction.
It makes sense to launch this car in China because it is conceived for the above cause. There has been a lot of progress for BMW in China , the high end BMW 7er largest market is now China and of course BMWs largest market is now China. Again action and reaction.
If we strip down the upcoming concept in its bare essence it is the vision for 3 cars . The 7er , X7 and 8er (Gran Lusso inspired Coupe for 2016)
But recently in Munich we have asked about how to take luxury and BMW into the next decade. There is unanimous agreement that the Rolls-Royce Ghost will be the entry point for Rolls-Royce. Ghost is downmarket enough.
But we have always talked about a bridge to Rolls-Royce from BMW meeting halfway between the brands with their individual philosophies.
The concept is a probable but as of now remains an anomaly.
If you look beyond the concept and focus on the new philosophies in engineering , drivetrain , design , technology and connectivity it is the new BMW 7er.
When we announced the next 7er will be the most advanced BMW ever we were not lying. The 7er leads proliferation of its new philosophy across the BMW portfolio.
And this is what awaits our competitors in 2015 and then....
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I too am excited about the BMW's future
However, the current generation of BMWs is just not on par in my opinion, I hope BMW realizes that instead of living in the bubble.